Case Study: Using Social Media for Events

I came across this great case study presentation from Heather Whaling’s blog, prTini about the effective use of social media during a Columbus marathon. Heather is the owner of Geben Communications, an integrated public relations, marketing and social media firm. … Continue reading

Social Media Tool of the Day: Using Instagram for Business

It is no secret that businesses looking to tap into the tech-savvy consumer environment need to be active in the social media space. Using Instagram, small business owners can instantly put a face to their businesses’ name, improve customer relations … Continue reading