Effective Email Subject Line Tips for the Holiday Season

The holiday season is here. With the holiday season comes holiday sales. With those holiday sales comes holiday emails. And, with those holiday emails comes…holiday email subject lines.  Some of them are horrible. It seems like marketers will say anything … Continue reading

Why Can’t We Be Friends?

Having trouble keeping your Facebook “fans?”, Forbes.com Blogger Susan Breslin has some insight into why. According to Breslin, end-users see right through you. In her article, she discusses five main reasons why you are losing fans, and because I would … Continue reading

Case Study: Using Social Media for Events

I came across this great case study presentation from Heather Whaling’s blog, prTini about the effective use of social media during a Columbus marathon. Heather is the owner of Geben Communications, an integrated public relations, marketing and social media firm. … Continue reading

Social Media Tool of the Day: Using Instagram for Business

It is no secret that businesses looking to tap into the tech-savvy consumer environment need to be active in the social media space. Using Instagram, small business owners can instantly put a face to their businesses’ name, improve customer relations … Continue reading

Branding Your Business? Let’s Break This Down.

  Recently, I participated in a solo branding and entrepreneurship conference call with Amanda Miller Littlejohn, founder of MopwaterPR, who gave me some essential information about solopreneur branding and just branding your business in general. You know you’re an expert … Continue reading