Case Study: Using Social Media for Events

I came across this great case study presentation from Heather Whaling’s blog, prTini about the effective use of social media during a Columbus marathon. Heather is the owner of Geben Communications, an integrated public relations, marketing and social media firm. Her presentation outlines how you can use social media to build community relationships, build community partnerships, improve and monitor customer relations and gain valuable insights and feedback to help shape future events.

 

She also shares some creative “stunts” that drive actual results. Check out the presentation by clicking on the slide below.

11.12.12 Case Study Blog

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s