I came across this great case study presentation from Heather Whaling’s blog, prTini about the effective use of social media during a Columbus marathon. Heather is the owner of Geben Communications, an integrated public relations, marketing and social media firm. Her presentation outlines how you can use social media to build community relationships, build community partnerships, improve and monitor customer relations and gain valuable insights and feedback to help shape future events.
She also shares some creative “stunts” that drive actual results. Check out the presentation by clicking on the slide below.