It is no secret that businesses looking to tap into the tech-savvy consumer environment need to be active in the social media space. Using Instagram, small business owners can instantly put a face to their businesses’ name, improve customer relations and increase customer retention by making their business more personable, and increase sales.
Named Apple’s app of the year, Instagram has taken the social media space by storm. Much like Facebook, this free, photo-sharing mobile application lets users (all 80 million+) connect and comment on each other’s photos. It also incorporates the hashtag element of Twitter, letting users add hashtags to their photos making it easier for others to find them when searching for images relating to a certain topic.
Other social media tools have started to integrate Instagram into their programs as well. In April, Instagram was acquired by Facebook for $1 billion. Social media management platform HootSuite also added Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms.
With all these eyes on Instagram, isn’t it time you started using it to promote your business? Check out these three creative ways to use Instagram:
- Show off your products. We are a visual society. Show off your products on Instagram and create an online window-shopping experience for your followers. Spotlight any new products or any sale items. Engage your followers by reposting pictures they’ve posted where they are using your products. Fashion brand, Free People, does a great job engaging their consumers on Instagram by making them a part of their brand. They recently attached individualized hashtag cards to its jeans and encouraged their customers to take picture of themselves in the jeans, post the photo on Instagram, and tag it with that specific hashtag. As a result, they were able to generate more awareness not only on their corporate profile, but on the profile of their followers who posted the photos.
- Show what your products can do. Use Instagram to create product demand by showing the various ways your products can be used. This is also another great way to incorporate consumer generated content. Have fans submit their own photos demonstrating creative use of your products and pick the best ones to post on Instagram.
- Show off your corporate culture. Give your followers a look behind company doors. Post photos of team outings, team meetings, employees and other fun moments in the office. People do business with people, so give them an opportunity to get to know your team and what your office is all about. Instagram is also great for catching those on-the-go moments at tradeshows, conferences, on-sites and other meetings. Show your audience the hard work and dedication your team gives in order to make their consumers happy!
Already using Instagram, let us know how!